Chrysler Goes To The Matte With"S" Line

At thedrive of its new-for-2011 300 sedanlast week,Chryslershowed off a matte version of the big hauler dubbed the 300 S. What's with the additional letter? Think of it as a mini-Scion forChrysler.

Chrysler execs said they were considering creating a"sub-brand"under the S tag that would offer more customized interiors and exteriors designed with younger buyers in mind. Along those lines, the goal would be to keep the prices affordable, which is partly why they wouldn't commit to an actual matte-finish option like the 300 S they displayed, given the inherent maintenance costs.

Of course, as a good first step they could just make sure every Chrysler 300 has a chrome delete option.

Source